In the last couple of years, the use of custom explainer videos has increased manifold. Companies are considering it as an essential marketing tool to grab the attention of their target audience. For the uninitiated, explainer videos are short animated videos that portray a message in a storytelling mode. The message may be about the features of a new product, the history behind a new company, spreading awareness of a noble cause, or anything for that matter. The reason behind its popularity is often accredited to its affordability and effectiveness. Here are some of the reasons why a business should consider this mode of marketing:
Boosts Conversion Rates
This is of course the first and the most obvious reason. Surveys suggest that 85 percent of customers are more likely to purchase a product if they see an explainer video of the product. It also makes it easy for companies to keep a track of interested customers, which can be calculated based on the number of views of the video. This would also indicate the popularity of the product. For more information, it is best to avail the services of an experienced custom explainer videos company, such as Brand Explainers.
Instantly grab attention of potential customers
Most of the times, customers do not have much time to ponder about the characteristics of the product. Ideally, they would want something which would give them a fair idea of what they are about to buy, so that they can purchase the product right then and there. In such cases, explainer video does the trick, enabling the customer to quickly understand the features & benefits of the product.
Can be easily shared
Another outstanding feature is that it can be easily shared. It need not necessarily be confined to the company’s website, but may also be posted on other free video hosting sites or shared on social media.
Businesses all over the world are making use of these videos to convey information and advertise about their products & services. For best results, get in touch with a reliable creative video explainer company today!