In the last couple of years, explainer videos have emerged as the ultimate marketing tools, having the power to tell a convincing story in 60 seconds and inducing the viewer to purchase the product. But how to create such custom explainer videos that can boost conversions? Here are some time-tested tips & strategies.
- Know Your Audience
First things first! You need to carry out a thorough research on your target audience. This would typically include gaining a deep understanding of their wants & needs, and what is it that encourages them to buy a product.
- Compelling storyline
Now, this is imperative! As mentioned earlier, you have approximately a couple of minutes to convey your message, and it needs to be compelling & engaging right from the start! Another trick is to incorporate the core message in one sentence and ensure that it appears within the first 30 seconds of the video. This will give the audience a picture of what they need to focus on. For more tips on this aspect, one may contact Brand Explainers, an eminent creative video explainer company.
- Appealing visuals
Needless to say, it is important to have appealing visuals. It is also essential that the visuals evoke simplicity and emotions that would instantly relate and connect to the audiences.
- The right tone
This would primarily depend upon the subject of the message and the target audience. One may choose a classroom style presentation, or maybe an outdoor documentary, or probably a vibrant animation. For more creative and out-of-the box ideas, one may consult an experienced video explainer company.
- Insert a dash of humor
If humor supports the message, then one can surely opt for it. Of course, care needs to be taken not to go overboard as it may distract the audience. Again, poorly timed humor may also hamper the effectiveness of the video.
The mantra for a successful explainer video is to make it engaging and easily understandable. By incorporating the above-mentioned aspects in the right proportions, one can surely create a video that can generate traffic and boost sales.