In the last few years, Custom Explainer Videos have emerged as a great tool for advertisement and publicity. Companies are now taking up video marketing seriously and integrating it with their main marketing strategy. Here are some interesting facts & figures on this subject.
- A company has only 10 seconds to grab the attention of viewers
Researches reveal that a viewer is willing to give 10 seconds of his/her time to a video. If they find something of their interest within this time span, they will continue with it, or else will abandon it. 20% of the viewers are likely to abandon it in less than 10 seconds. By the time it reaches 30 seconds, the percentage goes up to 33%. If it fails to garner interest in two minutes, the company should be ready to forego 60% of viewers. It is important to note here that these figures remain the same, irrespective of the length of the video. For more information on this aspect, one may avail the services of a reputed Custom Explainer Videos Company, such as Brand Explainers.
- Mobile users have longer attention spans than desktop viewers
Compared to desktop viewers, mobile users have a relatively longer attention span, which may last up to 2.4 minutes for iPhone users, 3 minutes for Android users, and up to 5 minutes for iPad users.
- The shorter the duration, the higher is the propensity of it being shared
Research reveals that videos with duration of 15 seconds or less are likely to be shared 37% more than those lasting between 30 seconds and 1 minute. The more the length, the less likely it is to be shared.
- Including videos in e-mails increases click-through rates
They need not only be confined to the homepage of a website. They may also be integrated with e-mail marketing campaigns. If done so, the click-through rates of e-mails may go up by 96% and subscriber opt-outs may be decreased by 75%.
With the advice of an eminent Creative Video Explainer Company, one may devise an effective video marketing strategy.