Why your business needs an Explainer Video? Well that’s pretty easy to understand. Animated explainer videos are a perfect way for attracting visitors to your site and telling them about the product’s specifications and key benefits. An average user only spends around 10-20 seconds on a site if there is no gripping reason to stay and explore the site, a study via Nielsen Research, Training and Consulting Group.
The first 10 seconds of their visit are imperative for offering the users engaging explainer videos by prominently setting out your value proposition. 10 seconds is a short span of time, and in those seconds you cannot rely on texts and graphic tools to garner their attention. Offer something to give you an edge over your competitors and your site visitors a compelling reason to stay longer on your site. Creative video explainer company, Brand Explainers have grounded reasons as to “ Why Your Business Needs an Explainer Video”
Interesting Explainer Video Statistics
- Including video on your landing page increase conversions by 80%.
- After watching a video, 64% of consumers are more likely to buy a product online.
- 46% of users take some kind of action after watching video ad
- By 2017, online video will account for 74% of all web traffic.
- Social video generates 1200% more shares than text and images combined.
This is why your business needs an explainer video.
Now let’s look at the more practical reasons.
Explainer Videos are more Comprehensible
A simplistic explainer video is extremely easy to understand for your viewers. Videos are 5X more effective than graphics and texts. Visitors visiting your site are both verbal and visual. Explainer videos are perfect for all kind of people since it is both verbal and visual.
Improve Conversion Rates
Explainer videos if implemented properly, can greatly improve conversion rates. An effective explainer video can increase conversion rates by 10-50%. With just text and graphics you cannot retain users, if they are not able to understand anything. But with a simple video visitors will reach the core point immediately. It will increase the chances of signing up or buying your product
Compelling and Engaging
Explainer videos are full of fun and creative elements that makes them really interesting to the viewers. Your viewers would be hooked into the video. They would watch the video from start to finish and understand the products you are offering. An emotionally engaging video will capture the hearts of your viewers that makes them immensely engaging.
Having a high quality and engaging video for your website attracts visitors. This appeals to search engines like Google, Yahoo, Bing . Website pages incorporated with videos improves page rank significantly. So look for a Creative Video Explainer Company which knows the art of developing a explainer video along with improving search engine rankings.
Needless to say Explainer Videos are fun to watch and are highly informative. People would definitely want to share their latest discovery with everyone. With today’s social media world it is now easier. It’s very easy to share videos on Facebook, Twitter, Youtube and other social media sites.
In case after watching this video you are eager to invest in an explainer video for your business too, please contact Brand Explainers today.