For an explainer video to be an instant hit, it is imperative to create an engaging script. There are several things that together account for a well-written script. These may range from knowing the target audience, call-to-action message, and much more. With the help of a renowned custom explainer videos company, one can create a script that would garner the attention of viewers within seconds. Here are some of the ways to achieve success in this aspect:
- Keep it short
If your video is being displayed in front of an audience seated in an auditorium, then ideally the length of your script should be for about six to eight minutes. If you are planning to display it on your company’s website, then it should last for about two to four minutes.
- The first 30 seconds are crucial
The first thirty seconds decide the fate of the video, as it gives an insight on what the video is all about. Hence it is essential to incorporate the message in the first 30 seconds of the script.
- There has to be a story
Statistics, definitions, facts, and figures cannot sustain the attention of an audience for long. The key to success is to tell a story which is relatable and meaningful, and enables the audience to understand what you are offering. It is a good idea to weave a story around actual people whom your company has helped, or the benefits availed by them through your products or services.
- Focus on the tone
For any video to be successful, it is important to find the right tone. The best way to go about this is to picturise the target audience and the reaction you want from them after they watch the video. Based on that, one may opt for a talking head, a vibrant animated review, or probably an outdoor documentary. This will also help in deciding the tempo, cast, and the type of dialogues to be used in the script.
Brand Explainers, an eminent Creative Video Explainer Company, says that one should give ample time to create the script and take feedback from friends and colleagues to ensure that it’s engaging and easily understandable. Here’s some information on How to Create An Explainer Video That Sells?